Ali joined the National Benevolent Charity in September 2019. Her previous roles include CEO of Longfield Community Hospice and  CEO of New Brewery Arts, where she was awarded  Business person of the Year by the Chamber of Commerce for redeveloping a former theatre into a boutique Arts Hostel. She has also been a Programme Director for Business in the Community. 

Earlier in her career she volunteered in a Women's Refuge and CAB and was a Community Worker in Merthyr Tydfil, and Rochdale. These experiences have shaped her understanding of poverty and commitment to change.

 Ali lives with her husband and two teenage sons in Gloucestershire. She enjoys walking her whippet, cycling and playing tennis.